The Indian Premier League (commonly known in India as the IPL) is such a raging local craze that neither Bollywood movies, the upcoming national budget session, or even the roaring mercury in summer, can stop Indians being glued to their television screens to catch the latest action. At the moment Sachin Tendulkar is the God of Indian cricket and IPL teams are the most popular topic in Indian homes. IPL is in the headlines for the money involved and the celebrity filled IPL parties, and one other reason … for finding new and innovative promotional techniques with technology. Read more.
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